Town Centre Managers attempting to save Melton's only evening bus service.
Lisa Hammond, Shelagh Core and Councillors are asking Local Businesses to advertise on the 2A West End Travel bus service in a bid to continue the running of the service after County Hall withdrew funding this year.
Melton Borough Council agreed to sponsor the service until the end of July by which time West End Travel and Councillors hope their advertising idea will have brought in funding for the route.
The target for advertising is to work with the evening economy, and advertising is currently being targeted at the restaurants and pubs.
For more information see this weeks Front page of the Melton Times!

Think Melton Shop Melton

The Think Melton Shop Melton campaign aims to market & promote the Town Centre of Melton Mowbray by addressing the following key areas which were highlighted in the Melton Capacity Building Workshop:

Themes include: Improve Brand & Image; Develop & Promote Leisure & Retail Mix; Speciality Markets; Pride in Melton; Develop Evening Economy for Families; Develop Cultural Events

The 'Melton Bag' was launched in 2009 which promoted this 'Think Melton Shop Melton' campaign. You can purchase a bag from The Melton Cheeseboard, The Town Estate, Melton Toys or direct from the TCM Office upstairs at 7 King Street.

Town Centre Guide and Town Centre Shopping Guide

A new Melton Visitor Guide has been produced in conjunction with Melton Promotions, promoting places to visit, where to eat and drink and places to stay. Copies can be obtained from many of the town centre shops, from the external leaflet holders in the Market Place and in St Marys Car Park or direct from the TCM Office.

40,000 Town Centre Shopping Guides were produced and launched at the Grow It Cook Eat it festival in April 2008. THis guide is now being updated and will be launched for the Spring 2010.

New Campaign to Boost the Evening Economy

Melton took part in a new national campaign, to encourage more visitors to the town in the evening.  Dine 09 will took place from 12^th to 18^th October, just after the East Midlands Food & Drink Festival. Restaurants and Eateries were asked to provide a lunch for £5.00 and 2 course diner for £10.00, for the one week.  The Melton Town Centre Partnership and Melton Promotions supported the event, and  subsidised the £99.00 entrance fee by meeting 50% of the costs. 

The MTCP are now looking at launching its own campaign in 2010 ..... watch this space

Melton Town Centre Enhancement Scheme

Melton Town Centre Partnership, supported by Melton Borough Council was successful in securing £30,000 funding from the LCC’s Place Shaping Fund in 2009/10.  The Melton Town Centre Enhancement Scheme, has delivered the following projects over the last 12 months:

·        Lighting Enhancement Scheme

The scheme will light up key historical aspects of the town centre, revealing and enhancing the architectural heritage, whilst also improving lighting and safety within the town centre, and boosting the evening economy

Key lighting features will be:

            King Street archway

            Butter Cross and Corn Cross (Market Place)

            “Argos Alleyway”

·        Signage Improvement Scheme

Phase 2 of improved signposting and finger posting, to provide clear and informative signage throughout the town centre for residents, employees & tourists. The new finger posts were put up in February 2010

·        Business Development Scheme

As part of the MTCP’s “Melton Means Business” Campaign, the scheme supported businesses with grants to improve signage, internal and external appearance of business premises.

Business Improvement Grants:

 77 businesses took advantage of the grants, which provided invaluable financial support and enhanced the viusual appearance of the town centre, for visitors, businesses and inward investors alike.

FREE Websites:

20 businesses took advantage of the free website scheme, choosing 1 page or 5 page websites for a year.

FREE Business Surgeries

Free monthly Business surgeries and Networking events, with key representatives from Welland Enterprise Agency, Business Link etc.  Dates to follow.

Welland Challenge Fund

More details on the Grants page.

Events & Markets:

Promotion of Major events in Town Centre through banners & joint advertising (Melton Promotions); East Midlands Food & Drink Festival

Loyalty Card Scheme:

In 2010 to develop Loyalty Card schemes to include discounts / parking etc

Lisa Hammond – 07717 866251 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Shelagh Core – 07919330849 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

7 King Street (Upstairs), Melton

More details on the training courses page.